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Vial Confidence Comparison
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Hims & Hers vs Keeps

Same category. Different operational transparency.

SignalHims & HersKeeps
Pharmacy Disclosure
Do they name their pharmacy partner?
✕No pharmacy partner named
✕No pharmacy partner named
Physician Oversight
Are prescribing clinicians named?
✕No clinician disclosure
✓Named clinical leadership
Pricing Transparency
Is pricing shown before signup?
✓Public pricing (from $149/mo)
•Pricing behind membership
Federal Enforcement History
Any FDA, DEA, or OIG actions?
✕Active FDA warning letter
✓No federal actions found
State Availability
How widely is care available?
✓Available in all 50 states
✕Coverage not disclosed
Membership Model
Is a paid membership required?
✓No membership required
•Paid membership required
Data & Privacy
Any reported HIPAA breaches?
✓No breaches on record
✓No breaches on record
Lower Vial Score
Hims & Hers
Gaps in pharmacy disclosure, physician oversight, and enforcement record.
Higher Vial Score
Keeps
Leads on physician oversight and enforcement record.
Updated November 1, 2026
Scores based on operational, compliance, and transparency signals tracked by Vial.
getvial.com

Biggest Differences

  1. FDA enforcement record
    Keeps has no FDA enforcement actions found; Hims & Hers has an active FDA warning letter.
  2. Physician disclosure
    Keeps publishes named clinical leadership you can research before signing up; Hims & Hers describes its clinical team in aggregate without identifying specific physicians.
  3. Vial Score gap (44 points)
    Keeps scores 82/100 to Hims & Hers's 38/100, a 44-point spread driven by the differences below.
Vial Analysis

Our Assessment

What separates the two on the public record.

  • Federal enforcement
    Keeps has no federal action found; Hims & Hers has an FDA warning letter with no close-out letter found.
  • Vial Score
    Hims & Hers scores 38, Keeps scores 82.
  • LegitScript
    Hims & Hers holds LegitScript certification; Keeps does not.

Comparison reflects publicly disclosed federal and state records only. Vial does not audit clinical quality or patient outcomes.

Provider A

Hims & Hers

DeliveryTelehealth Only
Pricingfrom $149/mo
HQCA
Services: Hair Loss, Sexual Health, GLP-1 +6
Provider B

Keeps

DeliveryOnline Only
HQNY
Services: Hair Loss, Sexual Health, Men's Health

Comparison based on public federal and state records including NPI Registry, FDA enforcement database, and PCAB accreditation directory. Updated weekly. Not a medical endorsement.

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This page evaluates compliance signals, not clinical outcomes. Consult a licensed physician before starting any therapy, medication, or treatment. Vial does not provide medical advice.